Primary Apparel Graphic
Secondary Apparel Graphic
"Gear For Life."
Kifaru is a brand located in Wyoming that specializes in creating hunting gear such as backpacks. All of their gear is meant to last a life time and last through a backcountry hunting trip.
The objective of this project was to create a design for apparel use. Some of the important ideas that were needed in these designs was a rough aesthetic to represent their target audience and representation of where the brand is located.
To achieve this, the use of a rough typeface was used to represent the durability of their products. The American Bison is the state animal of Wyoming and is found throughout each of these designs.
Kifaru's website is located here: