Primary Logo
The primary logo is how Beloit FilmWorks is displayed in a visual way. The logo contains three main elements that are used to represent Beloit FilmWorks. The bridge icon, a custom typeface, and the Fieldwork typeface.
Secondary Logo
The primary logo is how Beloit FilmWorks is displayed in a visual way. The logo contains three main elements that are used to represent Beloit FilmWorks. The bridge icon, a custom typeface, and the Fieldwork typeface.
"The Gateway to Wisconsin."
These logos were created for Beloit FilmWorks, a location scouting and consulting business based in Beloit, Wisconsin. This company helps filmmakers and commercial producers discover unique and overlooked spaces for their productions.
This project focused on creating a more elevated, professional, and artistic brand identity for the company. The logos pay homage to the city of Beloit, captures the attention of creatives, and establishes Beloit as a film-friendly community.
In order to bring this project to life key elements such as simplicity, boldness, unique imagery, and colorfulness were needed.
Their website can be found here: beloitfilmworks.com
A brand kit was made as well. This was a simplified version of a brand guideline document that highlighted the logos, color, and typography.
This can be found here: Beloit FilmWorks Brand Kit
