Instagram Reel Mockup:
This was a Instagram reel mockup created for the project. The video highlights the journey that Chobani's locally sourced dairy takes.
This would be the caption for said reel:
"It all starts on the farm. From fresh milk to rich Greek yogurt, we believe the best ingredients make the best food. See how our yogurt makes the journey to your spoon! #FromLocalFarmsToYourSpoon #HowIChobani #Chobani
"From Local Farms to Your Spoon"
This is a concept project created for a school project. The campaign emphasizes the natural, ethically sourced ingredients of Chobani Greek Yogurt and their journey into the consumer's homes.
Through the use of vibrant colors, captivating photography, and dynamic compositions, this campaign creates a visual identity that not only catches the eye, but also visually aligns with the existing style of Chobani, while promoting a fresh experience.
What is Farm to Spoon?
This was a concept project created for school. Farm to Spoon is a reference to the quality of Chobani Greek Yogurt and the transparency of this product's origin. It highlights the journey from natural beginnings to the consumers homes.
Who is this project reaching?
Young and middle-aged adults looking for a healthy alternative as well as consumers searching for accessible, high-quality dairy products.
Project Credits
s
Kaylee Pikula
Magazine Page 01
Magazine Page 02
Three Campaign Concepts Presentation
Final Concept Presentation
Katie Scaffidi
Billboard
Three Campaign Concepts Presentation
Final Concept Presentation